WE Fashion is an international fashion brand with a strong focus on craftsmanship, quality and creating collections made to last. What drew me to the Creative Hub was its collaborative culture, where creativity is built together and everyone contributes their own expertise.

As Senior Graphic Designer Social Design Lead, I helped translate the brand into engaging stories across social media and digital channels, making sure every campaign felt consistent, relevant and unmistakably WE. Working closely with the Senior Art Director and the wider creative team, I was involved throughout the entire creative process, from the first idea to the final execution.

A highlight was the campaign for the WE STUDIO premium collection at Design Museum ‘s-Hertogenbosch. I developed the creative concept, art directed the shoot on set, and translated the campaign across all channels, from social media and e-commerce to in-store communication. I also contributed to the creative rollout for YOU CHOOSE, the Amsterdam Fashion Week show directed by Halina Reijn, designing window displays, in-store communication, e-commerce, newsletters and social media. Alongside this, I regularly created content together with our in-house studio team.